United Imaging Healthcare "Beijing International Medical Fair" Peking 2014
The Chinese company United Imaging Healthcare is the leader when it comes to the design and manufacturing of DR, CT, MR, MI and RT systems: image based medical electronic products.
Inspired by the product design and brand image of UIH, we designed THE UIH CIRCLE: a giant architectural gesture that creates an immersive space for product exhibition and communication. Visitors are able to experience the booth on three different levels of communication: Brand Image, Technology and Products.
A Brand Movie, displayed on an eye-catching curved LED screen welcomes visitors. The journey continues with interactive exhibitions that explain complex technology along the UIH CIRCLE. Displayed products in the inner space are for touch & trial. A rooftop Café Garden offers an amazing view of the world of UIH.
To strengthen our holistic design approach we created the entire illumination, colours, material and detailing. Everything is kept as clean as possible in regards to the simple and high-grade of all UIH products.
Exhibition and Communication Design