Hyundai booth at the Paris Motor Show 2018

At the Paris Motor Show 2018 Hyundai presents itself as a pioneer in the automotive industry relating to innovative and forward-looking solutions. 

Under the motto “Hyundai Motor Studio Paris” the current topics this year are: Safety, progress and performance. Separate zones structure the product range on the basis of the  Hyundai Corporate Architecture. 

The “Clean Mobility Area” provides information on sustainable solutions and alternative driving systems. Large LCD screens, a brand library and a brand collection with colour and material examples offer visitors the opportunity to immerse themselves in the Hyundai brand world. 

In the “Performance Zone” the latest vehicles are presented on a revolving platform. The presented models are located in a type of tunnel, where at the end a film installation runs across large screens. A camera movement through the streets of Paris ensures proper movement in space and gives the impression that the car is moving straight towards the visitor. 

The “Design Area” presents the concept car “Le Fil Rouge” in a black cube. Opened to the front, it serves as a stage. In constant rotation the Hero shows itself proudly from all sides and communicates the new design direction of the brand.

The most important aspect is the design language of the exhibition stand: Where sharp angles used to underline the brand’s dynamic, straight lines and rectangular structures now translate the clear direction of Hyundai. Architectural projections and recesses represent the urban city. The  used materials are high-quality and innovative, just like the brand itself.

Creative-Agency

VAVE GmbH

Architecture

VAVE GmbH

Communication

Innocean Worldwide Europe

Lead agency

Innocean Worldwide Europe

Client

Hyundai Motor Company

Innocean Worldwide Europe

Construction

Xilografia

Light: Roadshow

Media: Epicto

Photography

VAVE GmbH

Robert Andreas Hoernig, Dortmund

Size

2190 sqm

FURTHER PROJECTS