How does one explore the unlimited possibilities, solutions and scenarios all within one exhibition space?

This is the question that the design team had to face when VAVE was commissioned to upgrade the exhibition hall for Midea Commercial Air-Conditioning. The goal was to smartly communicate the company’s global leading scale, the infinite opportunities and the unique technological innovation of the enterprise.

Midea Commercial Air-Conditioning explores and advances in all fields of the industry with the spirit of continuous breakthroughs. The challenging goal in this project was to extract the core concepts of the enterprise and organize the content sections. To successfully accomplish this task, VAVE design team developed the concept called “Exploring Infinity” which divides the space into five main sections. The design strategy to organize the exhibition is called AIDA, which is an abbreviation for Attention, Interest, Desire, Action. It all results in a journey that will lead the customer from the first to the last point of the chosen strategy.

The design language of the space was decided to be kept in minimal tones, simple and transparent elements, to emphasize the technological innovation and progression of Midea’scompany. Starting already from the entrance visitors can perceive the company’s devoted orientation to future.

The showroom is divided into 5 parts that revolve around the concept of exploring ‘Infinity’. From the idea, to the development, the implementation until the inspiration. Together with the design this topic forms a clear and consistent journey, enriched with technology to create a memorable and interactive experience.
The ideation for the 5 areas of the showroom all revolve around infinity.

The journey starts with the section called Developed Infinity. The first area’s function is to initiate attention and cause interest for the further exploring. In this area, visitors are introduced to the company, its foundation, its historical milestones and its most important solutions.

“Inspirational Infinity” is presented at the centre of the exhibition. The models on the turntables show the starting points for the development of future smart cities. The cooperative customer group aims for business collaboration and focuses on the product itself. So this approach became a solution to present the most important and simple technical features.

The third area is called Scenario Infinity. Here customers can experience the subtle care of smart technology and receive a broad yet very clear knowledge on the Smart City set up. The interactive display is a multi-level systematic demonstration of business difficulties and targeted solutions in such domains as real estate supporting, infrastructure, commercial services, public utilities and agricultural production. Thanks to the projection mapping on simplified graphics developed by VAVE Studio, these difficult topics are communicated in a simple and understandable way.

The next part of the journey stands for an Innovated Infinity as it tells the story of innovation in the whole field. It provides customers with information about Technology & Manufacturing, allowing them to explore the highlights behind smart technology, software system, hardware equipment and manufacturing screen.

The last area is dedicated to the conceptual part of International Infinity. This area tells visitors and potential customers about the possibilities that cross borders and open up opportunities on the international stage with their extravagant tone.