Installation "Resonance" at the Milan Design Week 2019
At the Milan Design Week, the Samsung Design Centre presents the exhibition “Resonance”.
The exhibition space and exhibits themselves are presented in a wide range of colours. The aim is to allow the sensory experiences to affect each other and thus to resonate with observers. The particular: The exhibition completely abstains from digital applications. The interaction takes place solely with real objects and conveys authentic sensory impressions.
All exhibits react to commonplace actions such as breathing, speaking or touching. As an immersive spatial experience, the message in the figurative sense is Samsung’s current design philosophy “Be Bold. Resonate with Soul.”
In the first exhibit, “Dandelion”, expandballs fold open and close within a large cube. The movement is controlled by one’s own breath. The exhibit “Whirlwind” reacts to acoustic frequencies. Coloured elastic ropes can be made to vibrate by one’s own voice. The installation “Aloft” allows hundreds of white balls to fly through the air in a glazed room element when a sensor is touched, and “Ripple” lets water surfaces vibrate when the user enters them. The exhibition closes with the room “Prism”. Large mirror surfaces reflect coloured light and cast cones of light onto the wall. Those who place themselves in the cone of light will find an inspiring quotation on the opposite wall surface.
With this exhibition, Samsung presents its perspective on how and which special moments and experiences enrich our lives. Samsung calls the relationship between man and technology, as well as the interaction taking place through the termes of seeing, hearing and feeling, “resonance”.
Curated and designed
VAVE Studio and Cheil Worldwide
Samsung Corporate Design Center
Engineering and Media production
VAVE Studio x Limiteazero, Milan
Film and Photography
Luca Severi and Gianfilippo De Rossi of Luca Severi Production Group Inc.
Period of time
9th to 14th April 2019
Exhibition area 423 sqm, outdoor area 138 sqm